超硬材料网

第六届国际碳材料大会暨产业展览会

培育钻石论坛-品牌故事评选

The 6^th International Carbon Materials Conference & Exposition

Lab-grown Diamond Session-A Selection for Telling Diamond Brand Stories 

2021年11月18-20日 上海跨国采购会展中心

Nov. 18^th-20^th, 2021  Shanghai·China

Shanghai Convention & Exhibition Center of International Sourcing

一、活动概况/Overview

品牌专家、品牌理论创始人杜纳·E·科耐普曾说：“品牌故事赋予品牌以生机，增加了人性化的感觉，也把品牌融入了顾客的生活......因为，人们都亲睐真实，真实就是真品牌得以成功的秘籍。” 钻石恒久远的故事深入人心，以爱情坚贞的魅力，使钻石成功成为婚庆市场的宠儿！培育钻石，诞生于实验室，在“新材料”中注入时尚与情感，将环保理念融入产品研发之中，重新定义钻石闪耀。从工业产物华丽蜕变，以其独特魅力绽放在轻奢、婚庆等市场！培育钻石如何脱离天然钻石的阴影，不再被视为天然钻石的廉价替代？培育钻石如何保持品牌独立，在珠宝市场中具有竞争优势？如何开拓高端、创新、独特发展路线？这需要孕育一个品牌成长故事赋予培育钻石生命与灵魂，使其灵动鲜活。

Carbontech 2021 特设培育钻石品牌故事评选活动，故事赋能品牌，从品牌战略、定位、塑造、宣传等方面，这将沉淀培育钻石品牌文化，塑造培育钻石科技形象，以及分享品牌推广过程中的感人故事、品牌实战经验。

Duna E. Knapp, a brand expert and founder of brand theory, once said: "Brand story endow brand with vitality, increase the sense of humanity, and integrate brand into the life of customers...... Because, people love authenticity, authenticity is the secret of the success of the real brand."

The story of “A diamond is forever.”is deeply rooted in our hearts. The charm of love firmness makes diamond become the darling of wedding market successfully. Lab-grown diamond is born in the laboratory and redefine the beauty and shine of diamond because it infuses fashion and emotion into "new materials" and integrates the concept of environmental protection into product research. It has gorgeous transformation with its unique charm bloom in the light luxury, wedding and other markets! How to lab-grown diamonds out of the shadow of natural diamonds and no longer be seen as a cheap alternative? How to lab-grown diamonds keep the brand independent and have a competitive edge in the jewelry market? How to develop a high-end, innovative and unique development route for lab-grown diamonds? This requires the combination of brand story and development concept, in order to making it alive and exploiting a unique development path and consumer market!

With this in mind, the Carbontech 2021 Lab-grown Diamonds Session is themed "Fostering a Diamond Brand Culture". During the activity, touching stories and practical experience of brand promotion were shared. We also focus on the brand strategy, positioning, shaping, publicity and other aspects, which precipitate the brand culture and shape the scientific and technological image for lab-grown diamond.

二、组织机构/Conference Committee

主办单位/Host：

DT新材料       

DT New Materials

中国超硬材料网  

Superhard Material of China Website

承办单位/Organizer：

宁波德泰中研信息科技有限公司  

Ningbo DT Information & Technology Co., Ltd.

支持媒体/Media Partner：

Carbontech

材视科技/M-Video

三、活动信息与活动亮点/ Information & Highlights

活动目的：以打造培育钻石品牌文化为主题，找准培育钻石在珠宝行业定位为目的，为培育钻石开拓独特发展道路，打开消费市场。

Goals: The forum takes cultivating diamond’s brand culture as the theme, and aims to find out the positioning of lab-grown diamond in the jewelry industry, in order to in order to exploiting a unique development path and consumer market!

活动亮点：结合培育钻石工业生产、设备，下游市场、品牌等供应链，共同打造培育钻石生态圈，推动科技发展，拓宽消费市场

Highlights: In combination with the supply chain of diamond industry production, equipment, downstream market and brand cultivation, the forum will jointly create the lab-grown diamond’s ecosystem, promote the development of science and technology and expand the consumer market.

顶尖媒体推流：现场邀请国内外200+媒体采访报道，促进广大消费者科普了解培育钻石，为品牌方推广宣传，共同打造培育钻石独特的时尚圈

Media propagandas : More than 200 media at home and abroad were invited to interview and report on the scene to promote the popular science of consumers to understand the lab-grown diamonds, Promoting and publicizing for the brand side. Together, we create a unique fashion circle for lab-grown diamonds.

四、活动形式/ Form

1、培育钻石品牌故事评选/A Selection for Telling Diamond Brand Stories

第一轮网络海选，根据投票数，评选你心目中 2021年度培育钻石行业前20人气品牌，入选品牌可参与Carbontech 2021培育钻石品牌故事评选现场演讲，并将其品牌故事选入会刊，可零成本斩获千万级流量曝光。

（1）品牌方以单位参与，结合培育钻石品牌发展经验与品牌文化，独立制作5分钟品牌故事视频，要求版权无争议，为参赛组织所有，严禁侵权行为；

（2）提交一份辅助word文档，内容适当配图；

（3）每周Carbontech将会根据视频以及评选排名进行公布；

（4）每月将针对评选结果进行专访或者组织沙龙活动；

（5）时间截止10月31日。

第二轮现场品牌故事评选演讲，论坛现场邀请国内外200+媒体采访报道，同时邀请国内外培育钻石协会、大咖进行点评，前三名进行颁奖，赠送宣传视频一期以及公众号推广。（注：本评选活动，唯一依据为大众投票数，与品牌名气大小无关！）

The first round of online auditions: Based on the number of votes, select the top 10 most popular brands in the lab-grown diamond industry in 2021. The selected brands can participate in the Carbontech 2021 lab-grown diamond session and have their brand story selected in the magazine, which will receive tens of millions of traffic exposure at zero cost. 

(1) With the participation of the brand parties, the company shall independently produce a 5-minute brand story video based on the development experience and brand culture of cultivating the diamond brand. The copyright shall be undisputed and owned by the participating organizations, and infringement is strictly prohibited;

(2) Submit a Word document with appropriate illustrations as an aid to explanation ;

(3) Make an exclusive interview or organize salon activities according to the results of the selection monthly;

(4) The results of videos and ranking will be posted on Carbontech WeChat Official Account weekly；

(5) The deadline is October 31^th, 2021.

The second round (Live brand story selection speech): More than 200 media at home and abroad will be invited to interview and report the forum. At the same time, Diamond Association and big names at home and abroad will be invited to comment on the forum. The top three winners will be awarded with one promotional video as a gift. (Note: the only basis for this selection is the number of votes from the public, and has nothing to do with the size of the brand reputation!)

五、日程安排/Schedule

六、联系方式/Contacts

（1）演讲及征文联系/Speech and essay contacts

Mable

手机号码/Tel:13837111415

邮箱/Email: 253516969@qq.com

（2）高校、企业注册及赞助合作/Registration and sponsorship of universities and enterprises